Virgin Hotels, the luxury lifestyle hospitality brand by Sir Richard Branson’s Virgin Group, has announced its first London hotel will open 1st August in the heart of Shoreditch, bringing Virgin’s trademark eclectic sophistication and unrivaled personalized hotel experience to one of London’s most vibrant neighborhoods, known for its tech, fashion, culture and creative arts scene.
Sir Richard Branson commented: “We’re all absolutely delighted that Virgin Hotels Collection will be opening a Virgin hotel in London. Since the inception of Virgin Hotels, we’ve had our sights set on London; a place that so many of our customers either call home or name as one of their favorite destinations – and of course where Virgin’s story started”.
London is where it all started for the Virgin Group and this opening will become the 17th property for the wider Virgin Hotels Collection.
Bookings for Virgin Hotels London-Shoreditch will be open in early July for reservations starting August 1, 2024.
Virgin Hotels London-Shoreditch
The 120-bedroom hotel will open its doors at 45 Curtain Road in the heart of Shoreditch in one of the most striking buildings in London’s East End. The brand’s seven other luxury lifestyle hotels are also located in iconic urban locations across key cities in the US and UK.
Guests and residents will continue to enjoy one of the most diverse selections of elevated experiences across the luxury lifestyle hospitality space, including Spanish restaurant BiBo in collaboration with world-famous chef, Dani Garcia. There will also be a glittering rooftop bar, pool, restaurant, private members club, gym, and spa, all managed by Ibiza’s Blue Marlin.
Said James Bermingham, CEO of Virgin Hotels Collection: “We are all truly delighted that Shoreditch, London will be home to the next location for Virgin Hotels and what an extraordinary one it will be. We pride ourselves in having hotels in the very best locations across our key cities and Virgin Hotels London-Shoreditch will be in the epicenter of one of London’s most cultured, and creative areas”.
For more information about Virgin Hotels London-Shoreditch, visit virginhotels.com/london-shoreditch
About Shoreditch
This East London neighbourhood is known for its artsy character, quirky fashion and street art. It’s also known as the birthplace of English theatre. Shoreditch has variety of great cocktail bars, markets, traditional pubs, street food and street art. It’s a hub for vibrant nightlife with clubs and live music hotspots.
Plan a trip to London www.visitlondon.com
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About Virgin Hotels
This luxury lifestyle hospitality brand combines heartfelt service and a personalized hotel experience inspired by the innovation and smart disruption that Sir Richard Branson’s global Virgin Group has pioneered for over 50 years. Each property intermixes a passion for food and beverage with music, design, and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike.
The current portfolio includes eight hotels – Virgin Hotels London-Shoreditch, Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels Nashville, Virgin Hotels New Orleans, Virgin Hotels Las Vegas, Virgin Hotels Edinburgh, and Virgin Hotels New York City, followed by Miami and Denver in 2025 as well as the launch of Virgin Residences. In addition, Virgin Hotels continues to explore hotel, conversions, and ground-up development in Boston, Los Angeles, Austin, Philadelphia, Seattle and more.
About Virgin Hotels Collection
Formed in January 2023, Virgin Hotels Collection is the parent brand of Virgin Hotels and Virgin Limited Edition, two award-winning and world-class luxury hospitality brands that form part of Sir Richard Branson’s global Virgin Group. Dedicated to providing guests with irresistible and unrivaled hospitality experiences across the world, while making a meaningful and positive contribution to the communities and destinations the brands operate in, Virgin Hotels Collection is already changing the luxury hotel business for good.
Combining smart design, local arts and culture and creative food and beverage, Virgin Hotels delivers a vibrant and inclusive lifestyle experience showcasing the best of each destination. Virgin Limited Edition’s ultra-luxury brand delivers a portfolio of once-in-a-lifetime unique retreats, private islands and hotels that take its guests to some of the world’s most breathtaking sanctuaries for unforgettable experiences – including one of the most exclusive private islands in the world.
The hotel brands are joined by Virgin Residences, which will create world-class residential communities for those who want the Virgin experience in their everyday lives. Under Virgin Hotels Collection, each distinctive brand comes together to redefine luxury hospitality with a truly differentiated customer experience, sense of style, fun, personalized service and of course the Virgin magic at the forefront.
For more information on Virgin Hotels Collection and its properties, please visit virginhotelscollection.com
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