Volvo Sweden

 World of Volvo Coming to Gothenburg, Sweden’s New Event District

Written by BSY Editor
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On April 14, Gothenburg, Sweden’s second city, will unveil its newest attraction –  World of Volvo – an experience center designed to immerse visitors in the rich history, innovative spirit, and cultural significance of Volvo. Located in central Gothenburg’s new event district, is a one-of-a-kind experience hub with a unique Scandinavian architecture covering 22,000 m2.

 

Volvo

The 22,000 m2 space will take visitors on a journey through Volvo history

 

As a joint venture between Volvo Cars and Volvo Group, World of Volvo aims to be a premier destination and meeting place and the five-story building hosts a mix of temporary and permanent exhibitions, cultural events, talks, conferences and delicious Nordic cuisine.

“We look forward to witnessing the unique encounters between our visitors and the diverse elements of the exhibition. We believe that the fusion of people, technology, and creativity will deliver an extraordinary experience”, says Magnus Wrahme, CEO of World of Volvo.

Volvo

Inside the new space will be meeting rooms, exhibitions and places to sample Nordic cuisine

 

The centerpiece of World of Volvo is the 4,500 m² exhibition space, carefully designed to showcase Volvo’s innovations and commitment to “omtanke”, emphasizing consideration and care for people. Visitors embark on a journey through time, exploring Volvo’s iconic vehicles, real-life stories and interactive experiences that highlight the brand’s impact on everyday life and society.

Built for people by people, World of Volvo offers an array of surprises for visitors of all ages, from electric excavators to a wind tunnel demonstrating the power of aerodynamics. Parts of the exhibition will be temporary and updated in line with upcoming themes.

About The Event District

The event district is found around the public transport hub Korsvägen and along the street Skånegatan, past the Swedish Exhibition & Congress Centre and the arenas ScandinaviumGamla Ullevi and Ullevi. From large concerts to sports events and annual highlights such as the Göteborg Book Fair, the area draws locals and visitors.

About Volvo Group

Volvo Group is headquartered in Gothenburg, Sweden, employs more than 100,000 people and serves customers in almost 190 markets.

Panning a trip to Gothenburg? Visit Gothenburg

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Photos/Renditions courtesy of World of Volvo

BSY Editor

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